If you’ve ever tried booking an all-wheel-drive (AWD) or four-wheel-drive (4WD) rental car — especially during winter or for a mountain getaway — you’ve probably noticed they’re not easy to find. Between high demand, limited inventory, and logistical challenges, these vehicles often get reserved fast. Understanding why AWD and 4WD rentals can be scarce can help you plan ahead and secure the right ride for your needs.
High Demand in Specific Seasons and Areas
AWD and 4WD vehicles are designed for challenging road conditions — think mountain driving, snowy cities, or rural terrain. Because of that, demand spikes in winter months and in destination cities near ski resorts or national parks. For example, in places like Denver, Salt Lake City, or Anchorage, AWD cars can book out weeks in advance. Even in regions that occasionally see snow, drivers who want extra traction often reserve these vehicles quickly once cold weather hits.
Limited Supply and Fleet Variety
Rental companies typically maintain a diverse fleet that matches what most travelers need — compact cars, sedans, and mid-size SUVs. AWD and 4WD models make up a much smaller portion of that mix because they’re more expensive to purchase and maintain. These vehicles also have higher fuel costs, which means they aren’t in constant demand year-round.
Because of this, rental agencies often allocate them based on location and season. You’re more likely to find AWD vehicles in mountain cities than in warm, coastal areas. If you’re booking in a city where AWD isn’t a local necessity, the selection will naturally be smaller.
Price and Maintenance Considerations
From a business perspective, AWD and 4WD vehicles come with extra costs. They require more complex drivetrains, so maintenance and repair expenses are higher. Rental companies balance their fleets to meet overall demand while minimizing downtime and costs. That means they purchase fewer AWD or 4WD models compared to standard vehicles that are easier to service and more fuel-efficient.
How to Increase Your Chances
If you know you’ll need an AWD or 4WD rental, planning ahead is essential. Here are a few ways to improve your chances of getting one:
- Book early. The sooner you reserve, the better your odds — especially during winter or holiday seasons.
- Call ahead. Speaking with the rental location directly can help confirm availability or allow them to set aside a vehicle type.
- Be flexible. Choosing a larger or premium SUV category can sometimes get you AWD capability, even if not guaranteed.
- Consider airport locations. Larger airport branches often have a wider selection of AWD or 4WD vehicles compared to smaller neighborhood offices.
The Bottom Line
AWD and 4WD rentals are in high demand for good reason: they provide extra control, confidence, and safety in tough driving conditions. But because they’re pricier to keep in the fleet and more seasonal in use, availability can be limited. With early planning and a bit of flexibility, you’ll have a much better chance of driving away with the right car for your trip.

